As the pace of digital content availability and acceptability speeds up, this talk provides an insight from an academic library perspective into how the current variety of distribution mechanisms, licensing models, and search tools are creating a number of issues, not only for the libraries themselves but also the patrons they serve. It presents some of the problems they face in trying to organize and use the numerous offerings on the market and how the benefits of aggregated resource collections are becoming increasingly essential. The talk highlights "what the users really want" and offers some insight into how publishers, working with third party aggregation services and the academic libraries themselves, can address the growing user demand and grasp new opportunities for partnership and revenue growth.