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Gold Sponsor

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Session

Taking Advantage of the Coming Era of Mobile Content

Bob Kasher, Digital Services Representative, ICC Macmillan

Track: Products & Services
Date: Wednesday, June 20
Time: 11:00am - 11:45am
Location: Fairfield Room

Instead of embracing new specialized digital readers and devices customers are showing with their feet that what they really want aren't more toys to keep track of but mobile devices that do it all: phoning, reading content, accessing the Internet, playing MP3s and videos, producing Maps and GPS locating, checking email, and allowing a variety of computer programs and applications from spreadsheets to word processing on devices that now support double digit GB memories and growing.

Rather than re-invent the wheel with another new device, MacMobile has come up with a unique technological and distribution solution that allows publishers to monetize the value in their current application files and XML content repositories and reach the 2.5 billion plus mobile devices anywhere easily.

This seminar looks at that technological and distribution solution. Unlike other seminars, this is one where you will be encouraged to bring your internet-enabled cell phones and turn them ON.