Conference News and Coverage

Diamond Sponsors

  • Ingram Industries
  • Adobe Systems, Inc.

Gold Sponsor

  • Mark Logic

Silver Sponsors

  • Blurb
  • copyright Clearance Center
  • iRex Technologies
  • LibreDigital
  • Malloy
  • Microsoft Live Search Books
  • Qoop
  • Safari Books Online
  • SharedBook

Sponsors & Exhibitors

For information on exhibition and sponsorship opportunities at the convention, contact Sharon Cordesse

Press & Media

For media-related inquiries, contact Maureen Jennings at

User Groups & Professional Associations

For user group and professional association related inquiries, contact Marsee Henon at


Content Applications in the Wild

Stephen Buxton, Director of Product Management, Mark Logic

Track: Products & Services
Date: Wednesday, June 20
Time: 11:50am - 12:35pm
Location: Empire Room

A new platform -- the XML content server -- has arrived, enabling a new wave of business applications: content applications. An XML content server combines the control and managability of an RDBMS, the performance and scalability of a search engine, and the fine-grained search and retrieval of XML and XQuery. The resulting server enables powerful, agile content applications that go way beyond search or traditional ECM (Electronic Content Management).

Today’s leading-edge content providers and publishers are transforming their search offerings into applications tailored to specific audiences -- delivering information products based on knowledge of the users’ roles, their activities, and the overall processes within which they work. We’ll show some examples of content applications in the wild, used by publishers such as Elsevier, O’Reilly, and Oxford University Press. Then we’ll dive into the technology needed to build them, illustrating the benefits of the underlying technical capabilities. Finally, we’ll offer a preview of the post-search world -- a world of content applications.