In recent years, the ability for people to find information and entertain themselves online has gained enormous popularity, as seen through the success of sites such as Google, YouTube, and Yahoo!. In the coming years, the major challenge facing print publishers is how to keep pace with the latest developments from these powerful internet titans, while increasing online and traditional readership. For publishers to remain relevant, it will be essential for them to incorporate new services into their digital properties and reseller channels, while providing new ways for readers to access and consume valuable content offerings. Whether it is digitally delivered books and magazines, online book search, self-publishing, tagging, or expanded options for marketing through channels, new digital distribution technologies can help book publishers offer a more open web experience and captivate a new generation of consumers.

How will publishers’ harness the energy and success of new internet distribution technologies? What about Mobile? How can publishers use these technologies to optimize their editorial processes? How can publishers leverage digital warehouse solutions to deliver significant improvements in inventory planning and production? How does the expanded digital content provide the basis for new marketing and sales opportunities? The answer may seem radical to traditional media, advertisers, and the modern-day online users.

Mainstream book publishers and media outlets, like HarperCollins Publishers, The New York Times, and USA Today, recognize the value of embracing new and different forms of internet distribution. Whether through digital delivery, expanded search capabilities, or multimedia capabilities, these market leaders are using new platforms to engage readers like never before.

This discussion can help attendees understand the technologies available and the opportunities to expand online audiences and advertising opportunities:

• Discuss the pros and cons for major publishers looking to expand digital warehouse and delivery options to ultimately enhance the overall content and value provided to readers
• Examine the expectations of book publishers and hear how many are incorporating new digital platforms to enhance sales and marketing channels
• Provide overviews of user case studies including implementation methodology and ROI
• Review opportunities to enhance production and inventory management through new content delivery offerings
• Discuss the various methods to optimize content search and relationships with search engine partners in order to leverage promotional tools to attract audiences online