For a publishing business to be profitable, the process needs to be efficient and enable creativity. But how do you implement process without stifling creativity? Components like workflow systems, asset management systems, and managing the review and approval process can have great impact on enabling efficient publishing. But publishers are challenged to find a “right” answer. Though there are a lot of common elements among these systems, for a system to be adopted, its success lies in the last 20%. Depending on the process, type of media, and tools being used, the needs for a solution will vary. Hear about some industry solutions, case studies, and best practices to improve your publishing and asset management workflow while enabling the creative process.