Three laws seem to have moved into position to dominate the world of IT.

Law 1: Consumerisation
As is obvious all around, products and services are becoming more and more consumer oriented, consumer accepted, before reaching into the business arena.

Law 2: Individualization
People are becoming individuals in a way they never could before. With personal home pages, wider choices of what tools used to achieve the same goals, it's becoming increasingly more important in business terms to treeat employees as individuals, not as large groups. This extends, of course, into IT use as well.

Law 3: Fragmentation
Consumers have long been able to pick and choose what they buy from which shop, and accept having to go to one shop for food, another for shoes. Why then hasn't business IT cottoned on yet? Why are applications (e.g., SAP) still monolithic, and why are we relying on single service providers for our goods?

This talk describes the three laws, and draws conclusions on the inevitability of more flexibility and the great opportunity this provides for open source offerings and smaller companies to move in and make a difference.