Cheri Anderson

Research Director, SRI - VALS Program

Cheri Anderson is the technology director for SRI Consulting Business Intelligence's VALS Program, which specializes in developing country-specific segmentations and applying these segmentations to create business strategy and long range plans. She directs work on the methodology underlying the VALS approach and develops tools to make the VALS segmentations accessible to a variety of users. Anderson also works on futures projects, focused on how key uncertainties, macro trends and wild cards are likely to play out in the next 5 to 20 years. Before joining SRIC-BI, Anderson was a strategic planner at DDB, an advertising agency. She earned her bachelor's degree in communication studies from the University of Massachusetts, Amherst, and her master's and doctoral degrees in mass communication from the University of Minnesota, Twin Cities. She can be reached at canderson@sric-bi.com.

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O'Reilly Emerging Technology Conference 2003