CEO, White Space Strategies

Greg Ruff is the founder of White Space Strategy, a strategic market innovation consulting firm based on the principles in his upcoming book White Space. Over his more than 20 years as a Management and Market strategy consultant, Greg has been a leader in developing “Game Changing” strategies that redefined markets to create new opportunities for his clients ranging from IBM, BEA and Adobe to start-ups such as Informatica, FogLight Software and siteROCK. His emphasis on applying lifecycle, value chain, innovation and competitive advantage models has led to sustainable competitive advantage and up to10X+ valuation increases for his clients.