Analytics Evangelist,

Avinash is the author of Web Analytics: An Hour A Day and the web analytics blog, Occam's Razor. He is a independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit where he was responsible for the business, technical and strategic elements of the analytics platform that supported more than 70 Intuit websites. He is a frequent speaker at industry conferences such as Emetrics Summits and Ad-Tech in the US and Europe, and he is often quoted as a Web Metrics expert by The Chicago Tribune and other media.