Jay has been providing a human side to technology for over ten years, during which his experience as a User Experience Specialist on the IBM DB2 User Centered Design Team helped to greatly improve the customer experience for one of the world's largest software projects. Jay has lead the Radiant Core Professional Services Team on a wide variety of engagements, from marketing websites for well-loved brands including Bacardi, Aspirin, and Glad, to the design and implementation of the Official Theme for Mozilla Firefox 2. Radiant Core was recently selected as one of the world's top web shops by Taschen, and is featured in their Icons series "Web Design: Studios 2". The company is headquartered in Toronto.