Director, Product Management, Creative Solutions, Adobe Systems
As a director of product management within the Creative Solutions Business Unit at Adobe Systems, DeMeo is focused on the Adobe Creative Suite. He is responsible for horizontal technologies that support the entire Suite, including file management workflows, metadata, user interfaces, and application management. DeMeos role is to help establish the vision for the Adobe Creative Suite, identify new business and workflow opportunities and manages a team of product managers that define customer requirements . With over 15 years of high-tech experience bringing new products, services and technologies to market, DeMeo joined Adobe in 2002, starting out as a group product manager. He came to Adobe from On Command Corp., the world leader providing in-room entertainment services for the hospitality industry. As Sr. Director of Internet Services, DeMeo drove On Commands iTV and broadband Internet connectivity service for hotel operators. Before working at On Command, he was a product line manager for start-up Be Here Corp., a firm that develops imaging technology for video conferencing and virtual tours. Earlier in his career, DeMeo worked for audio/video solutions provider Winnov as well as, Monster Cable and Bose Corporation. DeMeo is a frequent public speaker, having presented at industry forums, technology conferences, and trade shows on topics such as digital asset management and creative workflow. DeMeo graduated from Wentworth Institute of Technology in Boston with a Bachelors degree in electrical engineering. He earned an MBA from San Jose State University.
For a publishing business to be profitable, the process needs to be efficient and enable creativity. But how do you implement process without stifling creativity? Components like workflow systems, asset management systems, and managing the review and approval process can have great impact on enabling efficient publishing. But publishers are challenged to find a right answer. Though there are a lot of common elements among these systems, for a system to be adopted, its success lies in the last 20%. Depending on the process, type of media, and tools being used, the needs for a solution will vary. Hear about some industry solutions, case studies and best practices to improve your publishing and asset management workflow while enabling the creative process.
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