Workshop Mash-ups 2.0: Where's the Business Model? Dave McClure, Entrepreneur & Startup Advisor, 500 Hats Jeffrey McManus, CEO, Approver.com Paul Rademacher, HousingMaps.com/Google Adam Trachtenberg, Senior Manager of Platform Evangelism, eBay Date: Wednesday, October 5th, 2005 Time: 2:45pm - 4:00pm Location: Olympic So you built a mashup, it's super-cool, and your site just got slashdotted -- but will it ever pay the rent? Since Google Maps debuted earlier this year, ‘mashups’ combining multiple web services have become the poster children for the Web 2.0 movement. However, while no doubt amazing, can sites like these that remix data from others ever be used to make money on their own? Join us for a tour of the latest Mashups hit parade, and a discussion of how mashup business models might attract commercially-minded developers with Web 2.0 aspirations. We'll discuss key technologies & services needed to implement mashups, and what business models could be used to generate revenue for their owners. Our panel will include popular mashup developers, as well as technology evangelists from platform companies like Yahoo, Google, and eBay offering mashup services.

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