Web 2.0 Conference.
 Request an Invitation

Workshop

AttentionTrust: First Board Meeting and Discusssion (Open to All)
Steve Gillmor, President, AttentionTrust.org
Hank Barry, Partner, Hummer Winblad
Seth Goldstein, CEO, SocialMedia.com

Date: Wednesday, October 5th, 2005
Time: 1:30pm - 2:30pm
Location: Franciscan II

Attention is the substance of focus. It registers your interests by indicating choice for certain things and choice against other things. Any time you pay attention to something (and any time you ignore something), data is created. That data has value, but only if it's gathered, measured, and analyzed. Right now, you generally lack the ability to capture that data for yourself, so you can't benefit from it. But what if you could? And what if you could share your data with other people who were also capturing their own data, or if you could exchange your data for something of value with companies and other institutions that were interested in learning more about the things that interested you? You'd be in control--you would decide who has access to what data, as well as what you'd accept in exchange for access to your data.

This Web 2.0 workshop will explore the definition of attention, the goals and principles of attentiontrust.org, and the creation and seeding of tools for the notification, preservation, and leveraging of attention metadata in the Web 2.0 marketplace. The session will also serve as a public forum for discussion of the first release of AT.EXT, a browser plug-in that will facilitate commercial attention services.


Sponsors.

Google
Flock
Outcast
PubSub
Allpeers
Orb
AT&T - The world's networking  company
Zimbra
RealTravel
Yahoo!
Akamai
Rollyo
Ask Jeeves Inc.
Morfik
Laszlo Systems
Zvents
Wink
Joyent, Inc.
BunchBall
Socialtext
MSN Search
Fenwick & West LLP
KnowNow
Sxip Networks
NewsGator


Media Sponsors

Topix
Fast Company
Feedster
Open Source Technology Group (OSTG)
Online Publishers Association
I Want Media
BlogHer
NYTimes.com
boing boing


Spnsor Opportunities

Web 2.0 Sponsor Opportunities--Reach business leaders and technology influencers at the Web 2.0 conference. Call Amber Rattu at 415-905-2647, email or click here for more info.

Press and Media

For media-related inquiries, contact Ben Stricker: or Suzanne Axtell:

Due to the overwhelming number of requests for press passes for the Web 2.0 Conference, press credentials for the conference are no longer available.

Speaker Opportunities

Speaking opportunities are by invitation only. Speaker suggestions can be forwarded to Vee McMillen at

Registration

For registration questions, contact us at