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Workshop

Applications 2.0: AJAX and Beyond (The Business Case)
Peter Merholz, Director of Practice Development, Adaptive Path
Joe Chung, Co-founder, Art Technology Group, Inc.
Jesse James Garrett, Director of User Experience Strategy, Adaptive Path
Evan Goldberg, Founder, Chief Technology Officer and Chairman of the Board, NetSuite
Peter Kaminski, CTO & Co-founder, Socialtext, Inc.

Date: Wednesday, October 5th, 2005
Time: 8:30am - 9:45am
Location: Olympic

As the state of Web 2.0 matures, its technological underpinnings become less important. Instead, the primary questions are, "What can I do in Web 2.0? How can I support a business?"

In this workshop, Jesse James Garrett and Peter Merholz of Adaptive Path will curate a series of applications built on solid Web 2.0 principles. In discussions with the applications' creators, they'll probe the challenges of development, the benefits to the users, and the business cases that make this all viable. With its underlying philosophy of openness and relinquishing control, developing Web 2.0 applications are less about tight plans and roadmaps, and more about corralling a disparate set of technologies and potential uses. How does a business take advantage of AJAX, APIs, the "architecture of participation," and other components in the Web 2.0 stew?


Sponsors.

Rollyo
BunchBall
Ask Jeeves Inc.
Zimbra
NewsGator
RealTravel
Zvents
Fenwick & West LLP
Akamai
PubSub
Morfik
Socialtext
AT&T - The world's networking  company
Outcast
Orb
Joyent, Inc.
KnowNow
Yahoo!
MSN Search
Sxip Networks
Google
Flock
Laszlo Systems
Allpeers
Wink


Media Sponsors

NYTimes.com
BlogHer
Fast Company
Online Publishers Association
I Want Media
boing boing
Topix
Open Source Technology Group (OSTG)
Feedster


Spnsor Opportunities

Web 2.0 Sponsor Opportunities--Reach business leaders and technology influencers at the Web 2.0 conference. Call Amber Rattu at 415-905-2647, email or click here for more info.

Press and Media

For media-related inquiries, contact Ben Stricker: or Suzanne Axtell:

Due to the overwhelming number of requests for press passes for the Web 2.0 Conference, press credentials for the conference are no longer available.

Speaker Opportunities

Speaking opportunities are by invitation only. Speaker suggestions can be forwarded to Vee McMillen at

Registration

For registration questions, contact us at