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Workshop

Applications 2.0: AJAX and Beyond (The Business Case)
Peter Merholz, Director of Practice Development, Adaptive Path
Joe Chung, Co-founder, Art Technology Group, Inc.
Jesse James Garrett, Director of User Experience Strategy, Adaptive Path
Evan Goldberg, Founder, Chief Technology Officer and Chairman of the Board, NetSuite
Peter Kaminski, CTO & Co-founder, Socialtext, Inc.

Date: Wednesday, October 5th, 2005
Time: 8:30am - 9:45am
Location: Olympic

As the state of Web 2.0 matures, its technological underpinnings become less important. Instead, the primary questions are, "What can I do in Web 2.0? How can I support a business?"

In this workshop, Jesse James Garrett and Peter Merholz of Adaptive Path will curate a series of applications built on solid Web 2.0 principles. In discussions with the applications' creators, they'll probe the challenges of development, the benefits to the users, and the business cases that make this all viable. With its underlying philosophy of openness and relinquishing control, developing Web 2.0 applications are less about tight plans and roadmaps, and more about corralling a disparate set of technologies and potential uses. How does a business take advantage of AJAX, APIs, the "architecture of participation," and other components in the Web 2.0 stew?


Sponsors.

PubSub
Outcast
Fenwick & West LLP
Laszlo Systems
Sxip Networks
Zimbra
MSN Search
Socialtext
Joyent, Inc.
BunchBall
NewsGator
Flock
Ask Jeeves Inc.
Morfik
Wink
Orb
Allpeers
Rollyo
Akamai
KnowNow
Yahoo!
RealTravel
Google
AT&T - The world's networking  company
Zvents


Media Sponsors

Open Source Technology Group (OSTG)
Feedster
Fast Company
Topix
I Want Media
BlogHer
boing boing
NYTimes.com
Online Publishers Association


Spnsor Opportunities

Web 2.0 Sponsor Opportunities--Reach business leaders and technology influencers at the Web 2.0 conference. Call Amber Rattu at 415-905-2647, email or click here for more info.

Press and Media

For media-related inquiries, contact Ben Stricker: or Suzanne Axtell:

Due to the overwhelming number of requests for press passes for the Web 2.0 Conference, press credentials for the conference are no longer available.

Speaker Opportunities

Speaking opportunities are by invitation only. Speaker suggestions can be forwarded to Vee McMillen at

Registration

For registration questions, contact us at