Web 2.0 Conference 2005

Workshop

Marketing to a New Generation -- The "Echo Boomers" (Sponsored by Akamai)

Lisa Arthur, Chief Marketing Officer, Akamai

Date: Wednesday, October 5th, 2005
Time: 11:15am - 12:30pm
Location: Olympic

Additional panelists:
Dave Williams, Chief Marketing Officer & General Manager of AtomShockwave.com
Katie Burke Mitic, Vice President of Marketing, Zazzle.com
Chip Russo, Regional Vice President, PointRoll
Jonathan Steuer, Technology/Consumer Electonics VP, Comsumer Strategist, Iconoculture

Meet the "Echo Boomers," the first generation to grow up immersed in a digital- and Internet-driven world. There are 80 million of them and they are intensely focused on all things digital, mobile, personal and virtual. In this workshop, Akamai Chief Marketing Officer Lisa Arthur details how enterprises require a unique digital operating environment to effectively do business online in today's "Demand Economy," where the consumers are taking control and forcing companies to rethink their business models and their go-to-market strategies. Attendees will learn about best practices and success stories of leading-edge firms who have had to make big decisions about their approach to their Web sites, the priorities they set, the innovations they introduced, and the new technologies they have adopted such as Flash Video to engage more deeply with their site visitors. They will learn about the struggles between marketing and IT to accomplish their business objectives via their externally facing online presence. The world has shifted and the economic, social and cultural impact is being felt right now. The emerging market spurred by the young, tech-savvy, Web-immersed "Echo Boomers" has arrived. Find out how you can engage this new breed of Internet "Power Users."

Workshop

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