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Workshop

Strategic Blogging: Avoiding Death by Opinion (Sponsored by Fenwick & West)

Date: Wednesday, October 5th, 2005
Time: 11:15am - 12:30pm
Location: Franciscan III

Additional speakers
Shawna M. Swanson, Attorney, Fenwick & West
Matt Kesner, CTO, Fenwick & West

The phenomenal popularity of blogs raises important business and legal questions for employers. During this workshop, Fenwick & West attorney Shawna M. Swanson and the firm's chief technology officer, Matt Kesner, will discuss the questions below that currently confront employers, as well as certain technical aspects of blogs, including the ability of IT professionals to unearth content from outdated blogs. All attendees will receive Fenwick & West's model policy on blogs.

Can companies whose employees post personal blogs prohibit employees from:

  • Discussing the company?
  • Discussing certain information about the company?
  • Disparaging the company?

    Are company-sponsored blogs a corporate liability waiting to happen?

    Should employers micro-manage the manner in which employees use company-sponsored blogs?

    Must human resources representatives include "develop and implement blog policy" on their ever-lengthening "to do" list?

    What liability might the employer face when its employees post objectionable material to a blog?

    What policies should companies develop to address blog usage at work?

    What are the other critical electronic communications issues, and what pro-active strategies can protect companies and their executives from liability?


  • Sponsors.

    Zvents
    Sxip Networks
    MSN Search
    Morfik
    AT&T - The world's networking  company
    Outcast
    Joyent, Inc.
    Zimbra
    BunchBall
    RealTravel
    Allpeers
    KnowNow
    Wink
    Google
    Akamai
    Rollyo
    PubSub
    Yahoo!
    Laszlo Systems
    Socialtext
    Flock
    Orb
    Ask Jeeves Inc.
    Fenwick & West LLP
    NewsGator


    Media Sponsors

    Open Source Technology Group (OSTG)
    Fast Company
    Feedster
    NYTimes.com
    Topix
    boing boing
    BlogHer
    I Want Media
    Online Publishers Association


    Spnsor Opportunities

    Web 2.0 Sponsor Opportunities--Reach business leaders and technology influencers at the Web 2.0 conference. Call Amber Rattu at 415-905-2647, email or click here for more info.

    Press and Media

    For media-related inquiries, contact Ben Stricker: or Suzanne Axtell:

    Due to the overwhelming number of requests for press passes for the Web 2.0 Conference, press credentials for the conference are no longer available.

    Speaker Opportunities

    Speaking opportunities are by invitation only. Speaker suggestions can be forwarded to Vee McMillen at

    Registration

    For registration questions, contact us at