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Ross Levinsohn was named president of News Corporations Fox Interactive Media in July 2005 upon the creation of the new division dedicated to leveraging the strength of Foxs distinctive entertainment, sports, and lifestyle brands online. Levinsohn is responsible for managing Fox Interactives growing stable of internet assets and pursuing strategic investments to further expand News Corp.s online presence. Since launching the new division, Levinsohn has led FIMs acquisitions of Intermix, parent company of social networking leader, MySpace.com, and Scout.com, a leading online sports network. Today, the FIM Networks vast audience is one of the largest on the Internet with record setting growth, driven by the phenomenon of social networking and category leader, MySpace.com.
Prior to his current post, Levinsohn was senior vice president and general manager of Fox Sports Interactive Media. In this role, he oversaw the online, wireless, and broadband presence for Fox Sports, Fox Sports Net, and Fox Sports World and Fuel as well as supervised interaction between all broadcast and cable networks within the Fox Sports Group. Under his leadership, FoxSports.com grew from less than 800,000 unique users a month to averaging more than 10 million users per month (comScore Media Metrix).
Prior to joining Fox, Levinsohn served as vice president and executive producer of the AltaVista Network. In this role, he was responsible for the overall development and implementation of the AltaVista Network, which includes all search, directory, and content areas within the site. He joined the company in April 1999 as vice president and general manager, New Media, where he oversaw the development and launch of AltaVista LIVE!, the personalized portal content offering from AltaVista, which launched in October 1999.
Previously, Levinsohn served as vice president, programming and executive producer of CBS Sportsline, where he oversaw all content and development for the top-rated sports site. As one of the first employees at the internet start up in 1996, Levinsohn helped craft the overall online strategy for the company, and managed the day-to-day programming and content execution for the web site and its related production relationships with AOL, PGATour.com, MichaelJordan.com, and SanFrancisco49ers.com. He also created and served as executive producer for the syndicated weekly television program Football Playbook starring former NFL coaches Marv Levy and Sam Wyche, and syndicated radio program The Drive.
Prior to joining CBS Sportsline, Levinsohn was director of production and marketing enterprises for HBO. In that role, he developed programming opportunities across cable, home video, and CD-ROM, and licensing, merchandising, and new media opportunities for the worlds largest Pay-TV network.
Levinsohn spent three years at ProServ, Inc., a leading sports marketing and management company, where he represented a variety of athletes and developed marketing and sponsorship programs. He began his career at Saatchi and Saatchi in New York, and worked at the sports public relations firm Lapin and Rose, where he oversaw marketing and publicity for a variety of sports clients including Top Rank Boxing, Showtime and the MLB Old Timers Baseball Series.