Session Lightweight Business Models Marc Canter, CEO, Broadband Mechanics Jason Fried, CEO, 37signals Track: Workshops Date: Tuesday, October 05 Time: 10:45am0 Location: Monterey II TrackBack This session will cover two key approaches when developing web-based applications: The first approach takes a user experience design point of view, looking at the underlying strategic advantages of keeping things simple, smaller, faster, lighter, iterative and flexible. A second approach to building from an open standards point of view – where lots of different developers can all contribute their own modules, functional blocks or components that all work together – in a meshed together decentralized environment.  By establishing open standards surrounding new kinds of micro-content, the same benefits we’ve seen from RSS and aggregators (and the ‘blogosphere) - can be applied to people, events, media, reviews or listings. Download presentation file

---

Sponsors

Web 2.0 Sponsor Opportunities--Reach business leaders and technology influencers at the Web 2.0 conference. Call Amber Rattu at 415-905-2647 or email at
Download the Web 2.0 Sponsor Prospectus.

Press and Media

For media-related inquiries, contact Ben Stricker: or Suzanne Axtell:

Registration

For registration questions, contact us at