Session Using Search to Connect with Your Customers David Karnstedt, Senior Vice President of North American Sales, Yahoo! Inc. Daniel Boberg, Director of Strategic Alliances, Yahoo! Overture Anne Frisbie, Senior Director, Category Initiatives, Yahoo! Overture Track: Workshops Date: Tuesday, October 05 Time: 2:45pm - 4:00pm Location: Monterey I TrackBack Sponsored search has quickly become one of the most effective ways to target your customers online. It’s ability to link businesses with their customers at the very moment they are actively searching for products and services makes it a uniquely valuable tool that offers an attractive mix of message control, targeting and conversion-tracking capabilities.  This session will discuss how sponsored search works, the types of products available in the market today, optimization strategies and pitfalls to avoid when developing your search marketing campaigns.

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