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Session
Using Search to Connect with Your Customers
David Karnstedt, Senior Vice President of North American Sales, Yahoo! Inc.
Daniel Boberg, Director of Strategic Alliances, Yahoo! Overture
Anne Frisbie, Senior Director, Category Initiatives, Yahoo! Overture
Track: Workshops
Date: Tuesday, October 05
Time: 2:45pm - 4:00pm
Location: Monterey I
TrackBack
Sponsored search has quickly become one of the most effective ways to target your customers online. Its ability to link businesses with their customers at the very moment they are actively searching for products and services makes it a uniquely valuable tool that offers an attractive mix of message control, targeting and conversion-tracking capabilities. This session will discuss how sponsored search works, the types of products available in the market today, optimization strategies and pitfalls to avoid when developing your search marketing campaigns.
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Sponsors
Web 2.0 Sponsor Opportunities--Reach business leaders and technology influencers at the Web 2.0 conference.
Call Amber Rattu at 415-905-2647 or email at
Download the Web 2.0 Sponsor Prospectus.
Press and Media
For media-related inquiries, contact Ben Stricker:
or Suzanne Axtell:
Registration
For registration questions, contact us at
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