Workshop

Building Social Applications

Stowe Boyd, the /Messenger of /Message, /Message

Track: Web 2.0 Fundamentals
Date: Sunday, April 15
Time: 9:30am - 12:30pm
Location: 2008

Despite the widespread adoption of social applications –- social networking, file sharing, instant messaging, and blogs, to name only the most well-known—creating applications that foster social interaction is hard. It is altogether too easy to approach application development from an information management mindset and miss the greater social context: people interacting to accomplish personal aims, exploring their identity through social groups, and working in online marketplaces.

It is these three contexts—personal, group, and market – that form three complementary and distinct tiers of social applications. Users may opt to use an application for very personal reasons – signing up for a web filing sharing service to transfer a file to a colleague – but they become consistent users, and invite others to use the application, because of the social dimension: how well does the application support the users’ needs for social integration?

Effective social applications bring people into the foreground by making the social dimension intuitive and natural, and integrating information flow into the social. Information architecture must take a back seat to social architecture.

The workshop explores the principles of successful social applications, and presents a Social Architecture approach to model new—or remodel existing—applications. Examples of well-designed and successful social applications—including Flickr, Last.fm, Facebook, and Upcoming.org – are explored in the search for general characteristics and recurring design motifs. A number of badly designed sites are contrasted with “well-socialized” alternatives.

The workshop includes two group activities to explore the application of the approach in small team settings.

SPONSORS

Diamond Sponsor

  • Etelos

Platinum Sponsors

  • Adobe Systems, Inc.
  • AOL
  • Coghead
  • Cognizant
  • WebEx

Gold Sponsors

  • Amazon Web Services
  • Ask
  • Cambrian House
  • Citrix Systems
  • Curl
  • eBay
  • Fast Search
  • Google
  • Hinchcliffe & Company
  • IBM
  • Impetus
  • Intel
  • Nokia Nseries
  • PayPal
  • Vidoop
  • Web2corp
  • Yahoo!

Silver Sponsors

  • Coradiant
  • Dapper
  • Denodo
  • effective UI
  • Egnyte
  • eSnips
  • Fatdoor
  • Fotango
  • JackBe
  • Juniper Networks
  • Kapow Technologies
  • Layered Technologies, Inc.
  • LongJump
  • Microsoft
  • MindTouch
  • n software
  • Octopz
  • OrangeHRM
  • Radialpoint
  • Reply
  • Salesforce.com
  • Socialtext
  • Sonnenschein Venture Technology Group
  • StrikeIron
  • Sun Microsystems
  • Tellme
  • ThinkFree
  • Venyo
  • ZCubes
  • Zoho

Launch Pad Sponsors

  • O'Reilly Alpha Tech Ventures
  • Startup Capital

Media Partners

  • ACM Queue
  • Blogher
  • Business Management
  • Dr. Dobb's Journal
  • Entrepreneur
  • Fast Company
  • Federated Media
  • Information Week
  • InfoWorld
  • ITtoolbox
  • MSDN
  • Network Computing
  • Nikkei Net
  • Online Publishers Association
  • Red Herring
  • Revenue Magazine
  • Technology Review
  • TechWeb Network
  • Topix.net
  • Wall Street & Technology
  • Webware
  • Wired Magazine

CONTACTS

Sponsors & Exhibitors
For information on exhibition and sponsorship opportunities, contact Paige Finkelman at

Press and Media
For media-related inquiries, contact Dawn Applegate at

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