Web 2.0 has recently become one of the most talked about new phrases of the year garnishing attention from leading industry analysts, experts, and thought leaders. Marketers are now reaching their audience through new mediums and channels such as podcasts, RSS, and mobile marketing. Using customer case studies, this presentation will focus on how marketers can optimize their use of these new mediums by leveraging web analytics information to improve their ROI. If web analytics was merely very important for succeeding in Web 1.0, it has now become indispensible with 2.0.

Key learnings include:
A. Why is web analytics even more indispensible with Web 2.0
B. Why is the right kind of measurement so much more difficult, however, and how can you approach it
C. What are the KPIs and measurement techniques around Web 2.0