To reach $100m in revenue, unless you think you can get to be one of the top 10 web sites in the world, you need to find other ways to monetize. What are the ways to drive double digit CPMs? When can digital goods make a meaningful contribution? What are other ways to get consumers to open their wallets and pay for either atoms or bits? When the new online behaviors map to offline behaviors, there is less friction on the transaction and the opportunity to charge becomes greater.

Jeremy Liew of Lightspeed Venture Partners is an expert in the consumer internet industry and can speak to issues and challenges surrounding consumer behavior, digitization of the content, and most importantly, where the real money is in the Web 2.0 race.