Session

Business Mashups for Fun and Profit

Adam Gross, Vice President of Developer Marketing, salesforce.com
Stefan Andreasen, Founder and CTO, Kapow Technologiew
Oren Michels, CEO, Mashery

Track: Strategy and Business Models
Date: Wednesday, April 18
Time: 10:45am - 11:35am
Location: 2009

As consumers, the web services and APIs offered by Google, eBay, Yahoo, and others have changed how the apps we use are created and re-used, and their role in making them more useful is clear. At work, the model for building mashups – and making them relevant to businesses – is now also emerging. With the shift to on demand and utility computing models, new mashups based on their consumer counterparts are changing the apps business people use, the way those apps are built, and the way companies profit from supplying them. Using demos, code examples, and case studies in this session, the technology and business models behind these new mashups will be presented.

SPONSORS

Diamond Sponsor

  • Etelos

Platinum Sponsors

  • Adobe Systems, Inc.
  • AOL
  • Coghead
  • Cognizant
  • WebEx

Gold Sponsors

  • Amazon Web Services
  • Ask
  • Cambrian House
  • Citrix Systems
  • Curl
  • eBay
  • Fast Search
  • Google
  • Hinchcliffe & Company
  • IBM
  • Impetus
  • Intel
  • Nokia Nseries
  • PayPal
  • Vidoop
  • Web2corp
  • Yahoo!

Silver Sponsors

  • Coradiant
  • Dapper
  • Denodo
  • effective UI
  • Egnyte
  • eSnips
  • Fatdoor
  • Fotango
  • JackBe
  • Juniper Networks
  • Kapow Technologies
  • Layered Technologies, Inc.
  • LongJump
  • Microsoft
  • MindTouch
  • n software
  • Octopz
  • OrangeHRM
  • Radialpoint
  • Reply
  • Salesforce.com
  • Socialtext
  • Sonnenschein Venture Technology Group
  • StrikeIron
  • Sun Microsystems
  • Tellme
  • ThinkFree
  • Venyo
  • ZCubes
  • Zoho

Launch Pad Sponsors

  • O'Reilly Alpha Tech Ventures
  • Startup Capital

Media Partners

  • ACM Queue
  • Blogher
  • Business Management
  • Dr. Dobb's Journal
  • Entrepreneur
  • Fast Company
  • Federated Media
  • Information Week
  • InfoWorld
  • ITtoolbox
  • MSDN
  • Network Computing
  • Nikkei Net
  • Online Publishers Association
  • Red Herring
  • Revenue Magazine
  • Technology Review
  • TechWeb Network
  • Topix.net
  • Wall Street & Technology
  • Webware
  • Wired Magazine

CONTACTS

Sponsors & Exhibitors
For information on exhibition and sponsorship opportunities, contact Paige Finkelman at

Press and Media
For media-related inquiries, contact Dawn Applegate at

Web 2.0 Expo News
To stay abreast of news and to receive email notification when registration opens, please sign up here.