Local search is experiencing explosive growth. U.S. Bancorp Piper Jaffray predicts revenues for the industry will more than double by 2007. The latest comScore results report that more than 60 percent of U.S. Internet users (nearly 110 million people) performed a local search online in 2006 — nearly double that of 2005. But what’s more interesting is that about half of all users take their local search to the next level by visiting a local merchant they found via local search engines.

As a business model, search advertising delivers exceptional, targeted ROI by matching local businesses and advertisers with local users. A critical component behind exceptional ROI is relevancy in search results.

Learn how to leverage local search by integrating listings, links, and other content into the local search results. Specialized content and functionality can be used to drive qualified buyers to your web site and increase sales revenue.