Session

Building Awesome Web Sites & Services Using the Power of Happy Users

Ted Rheingold, CEO, Dogster, Inc.
Stewart Butterfield, General Manager, Flickr, Yahoo! Inc.
Joshua Schachter, Director of Engineering, Yahoo!
Biz Stone, Obvious

Track: Strategy and Business Models
Date: Tuesday, April 17
Time: 2:40pm - 3:30pm
Location: 2009

Moderated by Ted Rheingold, this panel discussion will show how Web 2.0 sites are saving lots of money by using middlespace development. Middlespace development is when you include your service users as key team members. It's extremely cost effective and better ensures your product is going to be what the users actually want.

Happy site users can be highly motivated to fill what were once expensive roles. Members can determine product roadmaps, provide market research, act as focus groups, be beta testers, debuggers and QA'ers, market your product, and much more.

The panel will be comprised of people who have used such techniques in deploying their web sites.

SPONSORS

Diamond Sponsor

  • Etelos

Platinum Sponsors

  • Adobe Systems, Inc.
  • AOL
  • Coghead
  • Cognizant
  • WebEx

Gold Sponsors

  • Amazon Web Services
  • Ask
  • Cambrian House
  • Citrix Systems
  • Curl
  • eBay
  • Fast Search
  • Google
  • Hinchcliffe & Company
  • IBM
  • Impetus
  • Intel
  • Nokia Nseries
  • PayPal
  • Vidoop
  • Web2corp
  • Yahoo!

Silver Sponsors

  • Coradiant
  • Dapper
  • Denodo
  • effective UI
  • Egnyte
  • eSnips
  • Fatdoor
  • Fotango
  • JackBe
  • Juniper Networks
  • Kapow Technologies
  • Layered Technologies, Inc.
  • LongJump
  • Microsoft
  • MindTouch
  • n software
  • Octopz
  • OrangeHRM
  • Radialpoint
  • Reply
  • Salesforce.com
  • Socialtext
  • Sonnenschein Venture Technology Group
  • StrikeIron
  • Sun Microsystems
  • Tellme
  • ThinkFree
  • Venyo
  • ZCubes
  • Zoho

Launch Pad Sponsors

  • O'Reilly Alpha Tech Ventures
  • Startup Capital

Media Partners

  • ACM Queue
  • Blogher
  • Business Management
  • Dr. Dobb's Journal
  • Entrepreneur
  • Fast Company
  • Federated Media
  • Information Week
  • InfoWorld
  • ITtoolbox
  • MSDN
  • Network Computing
  • Nikkei Net
  • Online Publishers Association
  • Red Herring
  • Revenue Magazine
  • Technology Review
  • TechWeb Network
  • Topix.net
  • Wall Street & Technology
  • Webware
  • Wired Magazine

CONTACTS

Sponsors & Exhibitors
For information on exhibition and sponsorship opportunities, contact Paige Finkelman at

Press and Media
For media-related inquiries, contact Dawn Applegate at

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