Session

Designing for Web 2.0: The Visual Ecosystem

Luke Wroblewski, Principal Designer, Yahoo! Social Media

Track: Design and User Experience
Date: Wednesday, April 18
Time: 3:20pm - 4:10pm
Location: 2022

Principles of good visual design have always been applicable to web design: balance, proportion, contrast, color, and typography. As a visual medium, the Web has always had its own set of unique attributes: screen resolution, browsers, platforms, and multiple devices. With Web 2.0, these attributes have expanded to include a new array of services to remix and distribute micro-content (APIs, RSS), as well as participatory content created by the community. How can visual design enhance user experience when your audience might be coming from a browser, an RSS feed, or a widget? How does visual design communicate your brand when your brand is created daily by your community?

In this two-part session, we'll show real-world strategies and techniques for designing your visual ecosystem through two case studies: one focusing on a redesign of an existing site; the other, a startup with a ground-up new UI and user experience design.

SPONSORS

Diamond Sponsor

  • Etelos

Platinum Sponsors

  • Adobe Systems, Inc.
  • AOL
  • Coghead
  • Cognizant
  • WebEx

Gold Sponsors

  • Amazon Web Services
  • Ask
  • Cambrian House
  • Citrix Systems
  • Curl
  • eBay
  • Fast Search
  • Google
  • Hinchcliffe & Company
  • IBM
  • Impetus
  • Intel
  • Nokia Nseries
  • PayPal
  • Vidoop
  • Web2corp
  • Yahoo!

Silver Sponsors

  • Coradiant
  • Dapper
  • Denodo
  • effective UI
  • Egnyte
  • eSnips
  • Fatdoor
  • Fotango
  • JackBe
  • Juniper Networks
  • Kapow Technologies
  • Layered Technologies, Inc.
  • LongJump
  • Microsoft
  • MindTouch
  • n software
  • Octopz
  • OrangeHRM
  • Radialpoint
  • Reply
  • Salesforce.com
  • Socialtext
  • Sonnenschein Venture Technology Group
  • StrikeIron
  • Sun Microsystems
  • Tellme
  • ThinkFree
  • Venyo
  • ZCubes
  • Zoho

Launch Pad Sponsors

  • O'Reilly Alpha Tech Ventures
  • Startup Capital

Media Partners

  • ACM Queue
  • Blogher
  • Business Management
  • Dr. Dobb's Journal
  • Entrepreneur
  • Fast Company
  • Federated Media
  • Information Week
  • InfoWorld
  • ITtoolbox
  • MSDN
  • Network Computing
  • Nikkei Net
  • Online Publishers Association
  • Red Herring
  • Revenue Magazine
  • Technology Review
  • TechWeb Network
  • Topix.net
  • Wall Street & Technology
  • Webware
  • Wired Magazine

CONTACTS

Sponsors & Exhibitors
For information on exhibition and sponsorship opportunities, contact Paige Finkelman at

Press and Media
For media-related inquiries, contact Dawn Applegate at

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