How do you convert gigabytes, or terabytes, of user data into insights? This session will explore triangulation to richer but sparser data like that from the usability lab, surveys, and feedback forms. In addition, learn how to generate maximum value from traditional analytic packages as well as the types of custom analyses you should be exploring. From the methodology of task analysis to the techniques of markov modeling, you'll go both wide and deep on the state of the art in assessing your customers' experience at internet scale.