Independent Software Vendors (ISVs) of Web 2.0 services face many challenges getting their products to market. Many lack the essential financial resources or marketing muscle to achieve the wider mass-market reach of blockbuster services like YouTube and mySpace. For ISVs, a more assured path is to work directly with Broadband Service Providers (BSPs) as a distribution channel to the broader consumer market. However, there are many challenges inherent in this approach. Aside from the considerable hurdles of integration, how does the ISV drive awareness for its services, fulfill them, support them, and ensure an optimal experience for end users?

Drawing upon in-market customer case studies, Radialpoint will demonstrate how it leverages its managed service delivery expertise to work with ISVs to effectively deliver services with the BSP to a broad consumer audience.