TJ Kang, ThinkFree CEO, offers examples and technical details of how ThinkFree Editor APIs embedded in web sites, blogs, and other web services create a rich environment for user interaction. Offering the office document editing capabilities available in their free ThinkFree Online office productivity suite, companies can now expand their community by adding new document editing services and increasing outreach through document publishing.

ThinkFree Editor and Viewer APIs offer portals, web services, and developers with the opportunity to focus on their core functionality and value, while still providing the basic tools users have come to rely on for editing word processing, spreadsheet, and presentation documents. Companies can now integrate viewing and editing technologies into their business tools portal, or access documents attached to emails within the vendor's email client. Because of the high level of Microsoft Office compatibility, users can trust that these documents can be shared with others using the desktop standard, and rely on ThinkFree to maintain the data and formatting contained in the document.

Portal companies and web service vendors can use ThinkFree Editor and Viewer APIs to freely access and edit office documents, while other companies may still want greater control. These companies will want to host the platform or integrated suite themselves. Both scenarios need to be supported for the various integration needs of Web 2.0 companies.