This session examines the core model for the Internet as a platform of interconnected devices and delves into changes in each of the core areas of the model. This introspective look will examine some of the technology and business pattern evolution that is more commonly known as the Web 2.0. Nickull will also focus on many of the core patterns behind that movement including the abstract patterns for software as a service (SaaS), mash-ups, persistent rights management, and more. The talk will be ideal for entrepreneurs wishing to reuse the established patterns for new marriages of technology and business models, as well as developers and architects.