This session provides an overview of a new kind of Internet service—the on-demand platform—and how it can be used to quickly build and bring to market business applications for almost any use case or industry. Learn how Apex—the technology behind salesforce.com’s leading “enterprise” Web 2.0 service which currently serves over 646,000 subscribers—can be used to create virtually any kind of on-demand application, and how services like the AppExchange enable developers to both share and market these Internet apps. To get the most from this session, be sure to visit http://developer.salesforce.com and sign up for a free Developer Edition account at the Apex Developer Network.