The panel brings in the expertise and experience of Executives from various product segments and analyzes the role of Web 2.0 in product organizations. The panel dives into the customer-centricity of Web2.0 — on how product organizations respond to customer demand, or the lack of it for Web2.0.It looks at how web2.0 has impacted the products, offerings and operations in each of the panelists’ product organizations and the product, process and other changes it has triggered. The source of impetus for change, the extent of change and the drivers for the same are analyzed as well.