President & Co-founder, Satisfaction Unlimited

Lane Becker is co-founder and president of Satisfaction Unlimited, a web startup developing tools to foster new methods of communication and collaboration between companies and their customers. Previously, Lane was co-founder of Adaptive Path, a user experience strategy, research, and design consultancy, known for, among other things, coining the technology terms "blog" and "ajax." While with Adaptive Path, Lane ran the consulting business and, as the creator of the New Ventures program, developed strategic partnerships with early-stage startup companies to provide them with long-term support for their product ideation, design, and launch strategies.

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