PR Newswire

Michael Pranikoff, director of Emerging Media at PR Newswire, is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other Web 2.0 technologies, play in public relations. Michael joined PR Newswire in 1998 in a client services role, and was quickly promoted through the ranks. He immersed himself in the technology industry in and around the Washington, D.C. area working with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. In 2003, Michael was named the National Technology Markets Specialist, a role that allowed him to continue working with his clients while assisting PR Newswire account managers across the country in their work with technology companies and organizations. Michael is an active participant in organizations such as the Northern Virginia Technology Council, the DC Technology Council, the Software Information Industry Association, and has been a featured speaker and moderator at events for PRSA and PR Newswire. Prior to joining PR Newswire, Michael worked for MacNeil / Lehrer Productions which produces the NewsHour with Jim Lehrer. Michael graduated from Syracuse University with a degree in Speech Communications.

• Session: PR 2.0: Dead as a Doornail, or Still Alive & Kicking?

See all sessions presented by Michael Pranikoff.