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Fundrace.org may be the single most mediagenic geospatial web application ever. Its local mapping and geocoded search of the US presidential campaign finance records attracted millions of users and a mainstream media frenzy.

Frumin will discuss the the Fundrace project's multiple iterations at Eyebeam, a not-for-profit media arts and technology research group in New York City. Although Fundrace.org did not initially include localized geo-capabilities, its ever-zooming focus eventually yielded results. An important open government data source, previously tasted only by journalists and political analysts, was devoured online with a geospatial spoon.