Speaker

Stephen Randall LocaModa Inc. http://www.locamoda.com Stephen Randall has been a leading mobile computing entrepreneur for over 15 years, championing bleeding edge products from concept through to market and taking companies from start-up to success. Randall is founder and chief executive of Boston based LocaModa Inc., a pioneer of mobile location-based interactive marketing. Prior to LocaModa, he was a founder of Symbian, serving on its Operational Board from 1998 to 2002. His roles included COO, EVP of Design and Technology, and EVP of Advanced Data Services. During that period, he also served as chairman of The Ambient Computing Working Group, advising the European Parliament on roadmaps for pervasive computing. Leading up to the formation of Symbian, Randall was the architect of Psion PLC's licensing strategy where he restructured the company to form Psion Software, which as joint president, he helped build into a global licensing business and, in 1998, he spun-out to form Symbian. He was also a founder of pen-based computing company, Eden Group, which was acquired by Geoworks. Before venturing into mobile computing, Randall had a career in music technology, developing the world's first digital guitar, for which he received a British Design Award from HRH Prince Phillip. Everything You Think About Mobile Marketing Is Wrong

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