Session

Map Spam 2008: A Sanity Check

Michael Bauer, Vice-President of Product Strategy, Local Matters, Inc.

Date: Tuesday, June 13
Time: 5:00pm - 5:15pm
Location: Imperial Ballroom

The Utopian view of a world where social networking, geo-location, and mobility converge to deliver a rich, multimedia database of micro-local content is debunked. All in the spirit of fun, this presentation will apply a dose of reality to a ubiquitous mobile world. The realities of spam, tag abuse, and predictive following apps are profiled, to highlight the issues we ignore at our peril.