Loki: A Case Study in Developing a "Mass Consumer" LBS Application
Jed Rice, VP, Market Development, Skyhook Wireless
Date: Wednesday, June 14
Time: 4:15pm - 4:30pm
Location: Imperial Ballroom
In this discussion, Rice presents a case study of Loki, the recently launched Location-Based Internet Search and Navigation application that uses Skyhook's Wi-Fi Positioning System (WPS) to automatically incorporates a user's current physical location into their internet session. It was developed and launched using three core principals:
- Make location-enabled a common practice. Internet search and content navigation are practiced by hundreds of millions of people every day.
- Deploy it on commonly used and widely adopted platforms. Windows operating system is the most prolific, device agnostic OS on the market.
- Consistently and accurately define the user's location. WPS works where people are (urban areas and indoors), requires no additional hardware or equipment, and consistently identifies a user's location within 50 meters.
Can Loki be a guide for LBS application development? Can WPS--with coverage expected to reach 70% of the U.S. population by end of year--become a key location-determination platform? Your comments, opinions, and insights will matter in this interactive session.