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Diamond Sponsors

  • MapQuest
  • Google

Platinum Sponsor

  • ESRI

Gold Sponsor

  • Garmin

Silver Sponsors

  • 3Dconnexion
  • deCarta
  • DigitalGlobe
  • Fatdoor
  • Leica Geosystems
  • Microsoft
  • Quova, Inc.
  • Schmap
  • Skyhook Wireless
  • TeleAtlas
  • ULocate
  • University of Alaska

Map Sponsor

  • Ask

Media Partners

  • Conference Guru
  • GISuser
  • Google Earth Blog
  • Google Earth Blog
  • GPS World
  • Imaging Notes
  • LBSzone.com
  • LPS Media
  • MobileLocalSearch.net
  • MP2K Magazine
  • OSTG
  • R&D.CNews
  • SymbianOne.com
  • VerySpatial
  • Web Host Industry Review


For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at

Download the Where 2.0 Sponsor/Exhibitor prospectus (PDF).

For Media Partnership opportunities, please contact Avila Reese

Where 2.0 News

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Where 2.0 Ideas

Send your suggestions for speakers, topics, and activities to or post them on the Wiki.

Press and Media

For media-related inquiries, contact Dawn Applegate at

User Groups

For user group related inquiries, contact Marsee Henon at

Photos from Where 2.0 2006


Economics of Mash-ups

Di-Ann Eisnor, CEO, Platial

Date: Tuesday, May 29
Time: 4:45pm - 5:00pm
Location: Imperial Ballroom

Map mash-ups are the lab for Web 2.0 business models because web services integration here is so pervasive. Since we started Platial at the end of '95 our peers (and investors) wanted to know how we could monetize it. Only a year into it, it has become clearer but is still an experiment in an evolving new economy.

The simplicity of the buyer/seller dynamic is incomplete as more and more people contribute value along the path. How do individual mash-up makers (platial.com/baostar), local businesses (pizza parlors), base map providers (Google/Yahoo!), social mapping platforms (Platial), and people who distribute our widgets (bloggers) all make money? Is there enough to go around? Does it matter? Where are we on the path to profitability?

We'll review a small amount of new economic mash-up theory, case studies (January 2007, we'll break even), and near-term and longer-term models in development.