Last year’s Where 2.0 conference issued a call-to-arms to the mapping community. If our community is to achieve its potential in a Web 2.0 world, we need to demonstrate success in three key areas:
1) user generated content;
2) profitability; and
3) value-added applications.

In developing an answer to the concerns of the ~$4 billion global market of geospatial professionals, we have developed a platform that addresses each of these areas. Surveyors, engineers, cartographers, and scientists need tools and business models that can accommodate their survey-grade CAD and GIS maps. Their requirements are technically demanding, and as a result this professional community has not reaped the same productivity gains and marketplace liberalization seen in other business communities.

Professional mapping content, which may approach terabytes in size, needs a platform for easy distribution to enhance demand-driven sales and reduce computer infrastructure expenses. Weogeo Exchange is a marketplace application that uses Amazon's cutting-edge EC2 and S3 services to empower the professional geospatial community. Through the rapid and convenient storage, search, and exchange of high-resolution mapping products, Weogeo Exchange releases the potential of institutions and individuals alike by liberating their mapping capabilities and content. This technology promises to take advanced mapping to new levels and new audiences by providing a dramatic increase in efficiency and reduction in infrastructure cost. Weogeo Exchange meets the challenge at hand, delivering greater user generated content through a value-added application that enhances the profitability and efficiency of our $4 billion dollar global market.