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Photos from Where 2.0 2006

Session

Where Garmin Comes to Play: Enabling Web Sites to Communicate with GPS Devices

Aaron Roller, Co-founder of MotionBased, Garmin International, Inc.

Date: Tuesday, May 29
Time: 2:45pm - 3:00pm
Location: Imperial Ballroom

Garmin is one of the leading consumer GPS companies in the world, having sold over 18 million GPS devices in the aviation, marine, outdoor recreation, and automotive markets, and has achieved this success by providing a broad spectrum of GPS devices with innovative features that are easy to use and affordable.

Given the skyrocketing growth of consumer GPS devices in recent years, consumers have clearly indicated that stand-alone GPS units are the preferred method of navigation to alternative methods (e.g., GPS-enabled cell phones). Speed, reliability, preloaded maps/points of interest, and text-to-speech are just a few reasons why these stand-alone GPS units have gained traction in the marketplace.

Until recently, it has been difficult for web sites and content providers to communicate with Garmin devices. It used to be that companies had to establish a business relationship with Garmin and/or commit significant resources to interface with these devices.

Well, that is about to change...