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Diamond Sponsors

  • MapQuest
  • Google

Platinum Sponsor

  • ESRI

Gold Sponsor

  • Garmin

Silver Sponsors

  • 3Dconnexion
  • deCarta
  • DigitalGlobe
  • Fatdoor
  • Leica Geosystems
  • Microsoft
  • Quova, Inc.
  • Schmap
  • Skyhook Wireless
  • TeleAtlas
  • ULocate
  • University of Alaska

Map Sponsor

  • Ask

Media Partners

  • Conference Guru
  • GISuser
  • Google Earth Blog
  • Google Earth Blog
  • GPS World
  • Imaging Notes
  • LBSzone.com
  • LPS Media
  • MobileLocalSearch.net
  • MP2K Magazine
  • OSTG
  • R&D.CNews
  • SymbianOne.com
  • VerySpatial
  • Web Host Industry Review


For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at

Download the Where 2.0 Sponsor/Exhibitor prospectus (PDF).

For Media Partnership opportunities, please contact Avila Reese

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For media-related inquiries, contact Dawn Applegate at

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For user group related inquiries, contact Marsee Henon at

Photos from Where 2.0 2006


The Internet-connected Location Future

Sam Altman, Co-founder and CEO, loopt

Date: Wednesday, May 30
Time: 11:15am - 11:20am
Location: Imperial Ballroom

The world’s most frequent text message is “Where R U?”. The convergence of location based technologies, high speed wireless networks, and a growing consumer appetite for all things mobile opens the door for social mapping services that address this profound and fundamental question in a whole new way.

While the question is simple, building a service that answers that question in a meaningful and safe manner is not trivial. How do you provide a useful, intuitive user experience under the constraints of the small screen? How do you address all the many important safety and security issues in a responsible yet consumer-friendly way? What are the barriers to success? What does the industry as a whole need to do to drive mass adoption of these types of mobile services?

This talk will take a look at how the fundamental question of “Where R U?” can be answered in a way that benefits consumers, developers, and wireless operators.