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Session

Don't Wait for the Phones: New Approaches to Location-based Services

Scott Dunlap, CEO, NearbyNow, Inc.

Date: Wednesday, May 30
Time: 3:45pm - 4:00pm
Location: Imperial Ballroom

Do all location-based mobile advertising models require a GPS signal and carrier revenue share? Absolutely not, says Scott Dunlap of NearbyNow. There are plenty of business models that work where customers "self-locate," as long it promises a rich user experience. Dunlap will walk us through the concept of "proximity search" -- making a geographic area such as a shopping mall, fully searchable down to every product, brand, or sale -- and how this can prompt users to self-locate with text messaging.