Historically, accessing GPS on mobile phones has not been an easy thing to do. Building a mobile GPS application requires high standards for location privacy, integration with different carrier location systems (cell tower/sector, aGPS, autonomous GPS, etc), and porting to dozens of handsets with different keyboards, screen sizes, and software configurations. In addition to the technical work, launching a mobile GPS application involves forming strong relationships with the wireless operators who manage the networks and handsets.

In our first 4 years of toil and effort, we constructed truck trackers, launched animal locators, formed family finders, and built buddy beacons. But in the past 4 months, we’ve been able to deliver more location-contextual content than in all of our previous history by opening up our infrastructure at http://www.where.com/create.