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Diamond Sponsors

  • MapQuest
  • Google

Platinum Sponsor

  • ESRI

Gold Sponsor

  • Garmin

Silver Sponsors

  • 3Dconnexion
  • deCarta
  • DigitalGlobe
  • Fatdoor
  • Leica Geosystems
  • Microsoft
  • Quova, Inc.
  • Schmap
  • Skyhook Wireless
  • TeleAtlas
  • ULocate
  • University of Alaska

Map Sponsor

  • Ask

Media Partners

  • Conference Guru
  • GISuser
  • Google Earth Blog
  • Google Earth Blog
  • GPS World
  • Imaging Notes
  • LBSzone.com
  • LPS Media
  • MobileLocalSearch.net
  • MP2K Magazine
  • OSTG
  • R&D.CNews
  • SymbianOne.com
  • VerySpatial
  • Web Host Industry Review


For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at

Download the Where 2.0 Sponsor/Exhibitor prospectus (PDF).

For Media Partnership opportunities, please contact Avila Reese

Where 2.0 News

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Where 2.0 Ideas

Send your suggestions for speakers, topics, and activities to or post them on the Wiki.

Press and Media

For media-related inquiries, contact Dawn Applegate at

User Groups

For user group related inquiries, contact Marsee Henon at

Photos from Where 2.0 2006


Stephen Lawler

Stephen Lawler

General Manager, Microsoft Virtual Earth

As general manager of the Virtual Earth Business Unit at Microsoft Corp., Stephen Lawler oversees all aspects of worldwide product development, program management, marketing and business development related to the Windows Live Local, Virtual Earth, MapPoint® Web Service, MapPoint CD-ROM, Microsoft® Streets & Trips, and AutoRoute™ products.

Lawler has more than a decade of experience as a developer of mapping and location software as well as mobile device technologies. He has overseen the launch of more than 50 products and services. Lawler was responsible for the development of Virtual Earth. Previous to that Lawler was responsible for the development of MapPoint Web Service, Microsoft’s first Extensible Markup Language (XML) Web service. He also played a key role in developing the MapPoint Business Unit’s CD products, which include MapPoint, Streets & Trips, Pocket Streets and AutoRoute.

Lawler joined Microsoft in 1999 after serving as managing director of software development at MapInfo Corp., which provides scientific mapping and Geographic Information System (GIS) technology products. Before his current role, Lawler was the product unit manager for MapPoint and was involved in Microsoft’s acquisition of Vicinity Corp. in 2003. Before that, Lawler served as group manager for the Microsoft Wireless Server Division and as group program manager for the Microsoft Exchange Enhanced Platform Product Unit.

Lawler holds a Bachelor of Arts degree in economics from the University of New Hampshire. He and his wife, AnnMarie, live in Redmond, Wash., with their two daughters. In his free time, Lawler enjoys family activities, reading, audiovisual technology, downhill skiing, basketball, golf and other sports.

See all sessions presented by Stephen Lawler.