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“Any sufficiently advanced technology is indistinguishable from magic.”
—Arthur C. Clarke,"Profiles of The Future"

ETech 2007 is a wrap!
Save the date for ETech 2008: March 3-6 in San Diego.

In 2007, we expect internet access to be instant, music collections to fit into our pockets, and communication as a constant. Technology is so tightly woven into our lives that at times we scarcely notice it. And yet, there are innovators, hackers, and thinkers plotting revolutions—often by simply reexamining underlying assumptions we already take for granted. From the infrastructure supporting mass-market players, the promise of mass computing, and alternative energy sources to personalized medicine, movie magic, web heresies, and talking paper, ETech 2007 explores the technological rejiggering and changes in perspective that are poised to blast off into the realm of magic. Join us March 26-29, 2007 in San Diego, CA—be a part of the ideas, tools, and discussions happening today that will give rise to the magic of tomorrow.

This year's ETech will also feature the second edition of the O'Reilly Radar Executive Briefing on Monday, March 26. Tune in to an audio preview of the Executive Briefing with Tim O'Reilly and Brady Forrest.

Conference Speakers

Ron Brinkmann
Ron Brinkmann

Apple Computer
Ron Brinkmann is the author of 'The Art and Science of Digital Compositing' and has supervised work on a number of films including 'Speed', 'James and the Giant Peach' and 'Contact'. He ...more

Kathy Sierra


Kathy Sierra is the author of Creating Passionate Users, and has been interested in the brain and artificial intelligence since her days as a game developer (Virgin, Amblin', MGM). She is the co-creator of ...more

Matt Webb

Schulze & Webb
Matt Webb is a principal of the creative design consultancy Schulze and Webb where his work has included material prototyping for Nokia, Web strategy for the BBC, and exploration into the future uses of ...more

Seth Raphael

MIT Media Lab
Seth Raphael, of the MIT Media Lab, studies the emotion of wonder. Straddling the world of academia and magic, he is using technology to discover what physiological and cognitive effects the emotion of ...more

Jeff Hawkins


Jeff Hawkins is best known as co-founder of two companies, Palm and Handspring, and as the architect of many computing products such as the PalmPilot and Treo smartphone. Throughout his life Jeff has also ...more

Eric Freeman

Disney Online
Eric Freeman is currently Vice President of Technology at Disney Online. He's also the co-author of two bestselling titles (Head First Design Patterns and Head First HTML & CSS) and previously the co-director of ...more

Tara Hunt

Citizen Agency
Celebrated as the 'Marketer 2.0 ', Tara has been infusing the marketing world with her roguish style - working in a plethora of industries, from non-profit to consumer beverages to technology - for the ...more

Tim O'Reilly

O'Reilly Media, Inc.
Tim O'Reilly is founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. In addition to publishing pioneering books like Ed Krol's The Whole ...more

Ron BrinkmannKathy SierraMatt WebbSeth RaphaelJeff Hawkins
Eric FreemanTara HuntTim O'Reilly Also Speaking:

ETech 2007 Topics

This year's Emerging Technology Conference is about magic and the sufficiently advanced technology behind it. Some magical effects are made by big technology, others by judicious selection and integration of existing subtle technologies:

  • Logistics masters such as FedEx, UPS, Amazon, Netflix, and Wal-Mart move millions of products every day. What's behind the orchestration jujitsu that makes it possible?
  • When will you be able to watch a DVD containing the month's top movie rentals—or at least the first 15 minutes of each while the rest trickles in through the network?
  • "Bionic systems" combine biological behaviors with mechanical systems to create an amalgam that is more powerful than either could be alone (think Amazon's Mechanical Turk). Where is this people-inside intelligence appearing in projects, products, and services?
  • Programmers dream of the data-store in the sky: an enormous, secure, easily-mashable information pool that raises software above the level of a single device and data above the level of a single application and use. Google and Amazon are getting there with their terabytes of data. What does this mean for the way we interact with our data? What impact does this data-ubiquity have program design?
  • With an energy crisis looming, where will our power come from in the not-too-distant future? From the Toyota Prius to hydrogen fuel cells to human-powered generators in ones shoes, what's next on the energy horizon?