Web 2.0 Conference.
 Octover 5-7, 2004, Hotel Nikko, San Francisco, CA.

CONTACTS:
Ben Stricker, PR Manager
MediaLive International, Inc.
ben.stricker@mlii.com

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Suzanne Axtell, Publicist
O’Reilly Media, Inc.
suzanne@oreilly.com

INTERNET INDUSTRY’S LEADING BUSINESSES JOIN WEB 2.0 CONFERENCE TO PRESENT LATEST INNOVATIONS AND SERVICES

Web 2.0 Conference Founding Sponsors Include Strong Representation of Industry Innovators

San Francisco – September 14, 2004 – MediaLive International, Inc. and O’Reilly Media, Inc. today jointly announced the lineup of Web 2.0 Conference founding sponsors that will be present to demonstrate how their businesses are shaping the Internet industry. Web 2.0 Conference founding sponsors include Akamai, Business.com, the eBay Developers Program, Fenwick & West LLP, Google, NetSuite, the PayPal Developer Network, Sparkpr and Sxip. The Web 2.0 Conference will take place October 5-7, 2004 at the Hotel Nikko in San Francisco.

The Web 2.0 Conference is the first-ever second generation Internet business conference that brings together the leading Internet industry figures and companies to discuss and debate the most important issues and strategies driving the Internet economy. Throughout the conference, Web 2.0 Conference attendees will have the opportunity to visit with the founding sponsors and discuss their latest innovations in a variety of intimate, focused settings including workshops, panels and the Web 2.0 Sponsor Gallery.

“We’re pleased to have the industry’s most influential businesses joining us at Web 2.0,” said John Battelle, Web 2.0 Conference Program Chair. “These founding sponsors perfectly complement the Web 2.0 conference program and speakers who will be sharing their successes in leveraging Web development in their own business practices.”

Web 2.0 Conference program segments will include keynote-level talks and relaxed dinner conversations with industry luminaries such as Marc Benioff, CEO, Salesforce.com; Jeff Bezos, CEO, Amazon; Mark Cuban, CEO, HDNet and owner, Dallas Mavericks; John Doerr, Kleiner Perkins Caulfield & Byers; and Jerry Yang, Yahoo! Co-founder. Web 2.0 sessions and workshops will feature special seminars moderated by experts who will demonstrate how the Web’s leading businesses such as Amazon, eBay and Google have gained extraordinary success by leveraging Web development in their own business practices. Web 2.0 will also include participation from industry figures such as Marc Andreessen, Chairman and Co-founder, Opsware; Mary Meeker, Morgan Stanley; Mitch Kapor, Founder, OSAF; and Lisa Gansky, President, Co-founder and Chairman, Ofoto.

The list of Web 2.0 Conference founding sponsors includes:

Akamai®, the global leader in distributed computing solutions and services, makes the Internet predictable, scalable and secure for conducting profitable e-business. The Akamai on demand platform enables customers to easily extend their Web operations—with full control—anywhere, anytime, without the cost of building out infrastructure.

AT&T has been known for unparalleled quality and reliability in communications for more than 125 years. Backed by the research and development capabilities of AT&T Labs, the company is a global leader in local, long distance, Internet and transaction-based voice and data services. Actively participating in the VoIP marketplace since 1997, AT&T -- the largest carrier of IP traffic in North America -- is unique in its ability to serve all the key VoIP market segments. From individual users to the largest multinational enterprises, AT&T delivers a wide array of VoIP services and has unrivaled expertise when it comes to designing, deploying and managing VoIP solutions.

Business.com is the Web’s leading search and directory service dedicated exclusively to business. Business.com gives business professionals access to the business resources they need, including products and services, company information, jobs and business news. With currently more than 65,000 business categories and subcategories available, the Business.com directory provides valuable utility to its users, while advertisers have access to laser-focused targeting to reach only the most qualified prospects.

The eBay Developers Program helps developers create innovative solutions that tap into the power of eBay, The World's Online Marketplace®. Program members create a variety of solutions that meet the diverse needs of the 114 million registered users on eBay.

Fenwick & West LLP is one of the nation's premier law firms providing comprehensive legal services to national and international high technology and life sciences clients, particularly in the areas of venture capital and other corporate finance, securities, corporate governance, joint ventures, mergers and acquisitions and strategic relationships, intellectual property, litigation and dispute resolution, antitrust, taxation and employment and labor law. The only law firm named to Fortune's 1999–2002 lists of the "100 Best Companies to Work For," Fenwick & West has offices in Mountain View and San Francisco, California.

Google is a global technology leader focused on improving the way people connect with information. Google's innovations in Web search and advertising have made it a top Internet destination and one of the most recognized brands in the world. Google maintains the world's largest online index of Web sites and other content, and makes this information freely available to anyone with an Internet connection. Google's automated search technology helps people obtain nearly instant access to relevant information from its vast online index.

NetSuite enables companies to manage all key business operations in a single, integrated system, which includes customer relationship management; order management and fulfillment; inventory management; finance; eCommerce and Web site management; and employee productivity. NetSuite is delivered as an on-demand service, so there is no hardware to procure, no large, up-front license fee, and no complex set-ups. Finally, Net Suite's patent-pending “real-time dashboard” technology provides an easy-to-use view into role-specific business information that is always up-to-date.

Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, CA. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit www.overture.com.

The PayPal Developer Network provides free technical education and resources to more than 250,000 businesses and developers creating eCommerce tools, solutions and Web sites. PayPal Web site Payments and PayPal Web Services make it easy for both large and small businesses to accept payments online.

Sparkpr is one of the top independent PR agencies in the Silicon Valley. Sparkpr has put dozens of companies in motion and delivered strategic results to major corporations. Sparkpr combines the personal care of a boutique agency with the long-standing media relationships and strategic counsel of the most established firms. Devotion to its clients is built into the company’s structure and ideology. Sparkpr creates plans that align with the client’s business goals and recognizes that persistence and expertise are necessary to execute it. The company sets high standards internally and externally and stops at nothing to exceed client expectations every day.

The Sxip Network gives individuals the ability to create and manage their online personas, facilitating single sign-on and informed attribute exchange. Websites and portals can establish deeper relationships with their users while complying with privacy legislation. Any website can easily participate in this loosely coupled, extensible network.

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

MediaLive International and O’Reilly Media will be partnering to produce this event. O’Reilly Media is the premier information source for leading-edge computer technologies. MediaLive International, Inc. produces the world’s top technology events, including COMDEX®, NetWorldSM+Interop®, Seybold Seminars and many other major expositions, conferences, and custom events.

For more information, visit Web 2.0 Conference .

About Web 2.0 Conference
Web 2.0 Conference is an exclusive thought-leader gathering focusing on emerging technologies and innovation on the Web. This conference brings together the brightest minds and broadest thinkers in the space, each of which shares the belief that the Web has emerged as a solid business platform. The event explains what the current landscape looks like, what is on the horizon and why this information matters to the “business geek.” It crosses a variety of industries and will be a meeting ground for the influencers that share the common outlook that the Internet offers extraordinary opportunities for innovation in products, services and business models. Web 2.0 Conference will take place October 5-7, 2004 at Hotel Nikko in San Francisco, and will be produced by MediaLive International, Inc. and O’Reilly Media, Inc.

About MediaLive International, Inc.
MediaLive International is a media and marketing company that drives the advancement of technology in business. MediaLive International’s products and services encompass the IT industry’s largest exhibitions, including COMDEX® and NetWorldSM+Interop®, such highly focused educational programs as Next Generation Networks®, custom seminars and proprietary events managed by our Studios division, respected publications including Business Communications Review, and specialized vendor marketing programs. MediaLive International is a privately held company headquartered in San Francisco, with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com.

About O’Reilly Media, Inc.
O’Reilly Media, Inc. is the premier information source for leading-edge computer technologies. The company's books, conferences, and web sites bring to light the knowledge of technology innovators. O'Reilly books, known for the animals on their covers, occupy a treasured place on the shelves of the developers building the next generation of software. O'Reilly conferences and summits bring alpha geeks and forward-thinking business leaders together to shape the revolutionary ideas that spark new industries. From the Internet to XML, open source, .NET, Java technology, and web services, O’Reilly puts technologies on the map. For more information about O’Reilly Media, Inc. visit www.oreilly.com.

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O’Reilly is a registered trademark of O’Reilly Media, Inc. All other trademarks are property of their respective owners.


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Sponsors.
StreamCast Networks™
Laszlo Systems
Sxip Networks
Overture Services, Inc.
Business.com
Sparkpr
Schematic
PayPal Developer Network
Yahoo!
Rojo Networks Inc.
AT&T - The world's networking  company
Google
Quova, Inc.
eBay Developers Program



Media Sponsors.
Open Source Technology Group (OSTG)
I Want Media
InfoWorld
Open Source Technology Group (OSTG)
Wired for Web 2.0
Topix
TechWeekEurope UK
O'Reilly Network
Business 2.0
Six Revisions
Turbobytes
Safari Books Online
CNET - Web 2.0
9lessons


Sponsors

Web 2.0 Sponsor Opportunities--Reach business leaders and technology influencers at the Web 2.0 conference. Call Amber Rattu at 415-905-2647 or email at
Download the Web 2.0 Sponsor Prospectus.

Press and Media

For media-related inquiries, contact Ben Stricker: or Suzanne Axtell:

Registration

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