Web 2.0 Conference.
 Octover 5-7, 2004, Hotel Nikko, San Francisco, CA.

Publicity Benefits at Web 2.0 Conference

The Web 2.0 Conference PR staff can help you increase your exposure at Web 2.0 by providing PR counsel and strategy, assist with press release distribution, help organize a press conference, as well as provide you with a list of pre-registered media and analysts who will be attending the event. All of these services are included at no charge with Web 2.0 Conference sponsorship.

Consider the various ways that Web 2.0 Conference sponsors can leverage the event to drive company PR goals

Announce a new product or service and share your company's perspectives at Web 2.0

Web 2.0 offers an amazing audience to target for your company's announcement. Making an announcement at Web 2.0 is a great way to connect with a diverse Internet industry audience. Attendees will include a blend of entrepreneurial innovators in the Internet economy space along with technologists, financiers, analysts and senior-level executives at large companies.

Get direct access to influential industry media at the Web 2.0 Conference

The Internet industry's top journalists and analysts will be attending Web 2.0 to learn about new trends and developments that will shape tomorrow's news and perspectives. Web 2.0, will include representatives from the New York Times, Wall Street Journal, Businessweek, CNET, Newsweek, Business 2.0, Reuters, Wired, Computerworld, eWeek, PC Magazine, San Jose Mercury News, PC World, US News & World Report, Network World, InfoWorld and Los Angeles Times, among many others.

For more information on how PR can help you at the Web 2.0 Conference, contact Ben Stricker at 415-905-2464 or Suzanne Axtell at 707-827-7114.

For more information on Web 2.0, please visit: http://www.web2con.com/

Schedule of Important Dates and Deadlines

It's important that everyone coordinating your company's PR efforts at Web 2.0 become familiar with this information well in advance of the show.

PR Event

Date/Deadline

Exhibitor contact info due

8/25/04

Pre-registered media/analyst list available

9/08/04

New product announcement form due
If your company has announced any new products in the month prior to Web 2.0, or if you will be making any announcements during the event, we would like to help you increase the exposure of these products at Web 2.0. To help our sponsors promote these products, we will be issuing a press release with this information, as well as including a New Product section in the Online Media Center, where 90% of the attending media log on to see news and information about exhibitors at the show.

9/15/04

Media kits to onsite media center

10/03/04

Sponsor PR Service Partners

* For press release distribution needs:

Business Wire's role is to provide sponsors with a means to distribute Web 2.0 Conference related news more efficiently and effectively.

All of Business Wire's trade show news release distribution circuits automatically include simultaneous delivery not only to attending Web 2.0 Conference media, but also thousands of relevant domestic and international trade and consumer media outlets, financial media, industry and financial analysts and to thousands of databases and news Web sites including the sponsor news area of the Web 2.0 Conference Web site.

For an overview of Business Wire's news release distribution services, email tradeshow@businesswire.com.

logo* For online media kit development

Web 2.0 Conference sponsors will have the opportunity to create an online media kit, which will be made available on every computer screen in the Media Center. Your company's information also will be included in the daily news bulletin emailed to all journalists registered for the event.

To set up your online media kit, please click here and complete the Virtual Press Office Form or call +1 973-783-7787. The cost for this service is $500.00(US).



Sponsors.
PayPal Developer Network
Sxip Networks
Sparkpr
Laszlo Systems
eBay Developers Program
Google
Overture Services, Inc.
Quova, Inc.
Schematic
StreamCast Networks™
Yahoo!
AT&T - The world's networking  company
Business.com
Rojo Networks Inc.



Media Sponsors.
TechWeekEurope UK
Six Revisions
Business 2.0
Open Source Technology Group (OSTG)
I Want Media
Safari Books Online
InfoWorld
Topix
CNET - Web 2.0
Turbobytes
O'Reilly Network
Wired for Web 2.0
Open Source Technology Group (OSTG)
9lessons


Sponsors

Web 2.0 Sponsor Opportunities--Reach business leaders and technology influencers at the Web 2.0 conference. Call Amber Rattu at 415-905-2647 or email at
Download the Web 2.0 Sponsor Prospectus.

Press and Media

For media-related inquiries, contact Ben Stricker: or Suzanne Axtell:

Registration

For registration questions, contact us at

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