Web 2.0 Conference.
 Octover 5-7, 2004, Hotel Nikko, San Francisco, CA.


The Web 2.0 Conference will feature a lively cross section of one-on-one interviews, keynote-level talks, issue-driven panels, and short, high-impact presentations, all with ample time for audience participation and Q&A. All sessions will take place in the Hotel Nikko San Francisco's Nikko Ballroom.

Tuesday | Wednesday | Thursday

Tuesday, October 5

Opening Welcome: The State of the Internet Industry
John Battelle, Program Chair, Web 2.0 Summit; Chairman & Publisher, Federated Media Publishing
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
Time: 4:00pm
How big is the internet today, and how does it compare to the late 1990s? What are the major trends in business innovation, commerce, technical infrastructure, finance? In this opening session your conference hosts walk you through reams of data to give an overview of the state of the internet industry, circa late 2004.

A Conversation with Jeff Bezos
Jeffrey P. Bezos, Founder & CEO, Amazon
Time: 4:20pm

Jeff Bezos has seen it all in his decade-long quest to build Amazon into the biggest internet retailer in the universe. During the Web 1.0 era he was Time magazine’s Man of the Year, but many on Wall Street wrote his company off during the bust. Now Bezos is back, and his plan to turn Amazon into a web platform for both consumers and partners has paid off handsomely. So what’s next?

Moderated by Tim O'Reilly, O'Reilly Media, Inc.

High Order Bit
Bill Gross, Founder, Chairman & CEO, Idealab
Time: 4:50pm
In which the prolific Mr. Gross introduces a new search company.

High Order Bit: Research Examining the Impact of Broadband and Internet Tenure on Consumer Behavior
Gian M. Fulgoni, Chairman & Co-Founder, comScore Networks,  Inc.
Time: 5:05pm
Ever wondered what the research companies know that you don’t? Gian tells you.

A Conversation with John Doerr
John Heilemann, Contributing Editor, New York Magazine
John Doerr, Partner, Kleiner Perkins Caufield & Byers
Time: 5:35pm

Moderated by John Heilemann

John Doerr is one of the most prolific venture capitalists in the world, and one whose investments have been at the heart of the emerging Internet industry. His most recent -- and most spectacular -- success is Google, which Doerr backed in 1999 despite significant skepticism among other VCs. Asked at the time why he would back a search company with no proven business model, Doerr responded: "With this kind of traffic, we'll figure it out." Seems they did. In conversation with journalist and author John Heilemann, who has been jousting onstage with Doerr for nearly a decade now. A not to be missed discussion.

Sparkpr Sponsored Cocktail Reception, 3rd Floor
Time: 6:00pm

A Dinner Conversation with Mark Cuban
John Heilemann, Contributing Editor, New York Magazine
Mark Cuban, Owner, Dallas Mavericks; Co-Founder and Chairman, HDNet
Time: 7:30pm
A conversation with Mark Cuban will be moderated by John Heilemann, a special correspondent for Wired and a former staff writer for The New Yorker and The Economist. After Mark Cuban made a billion or so selling his company to Yahoo during the height of the Web 1.0 craze, he decided to buy a basketball team. Fortunately, he bought the Mavericks, a team whose name suits his style: brash, out there, and unconventional. Now he’s back in the media business with HDNet. Cuban is a stitch onstage, a straight-talking no-punches-pulled Wildman whose irreverent one liners will have you snorting wine out your nose.

Wednesday, October 6

High Order Bit
Joe Kraus, Co-founder & CEO, JotSpot
Time: 8:45am
In which Mr. Kraus introduces his new company, Jot.

High Order Bit
Brewster Kahle, Digital Librarian, Internet Archive
Time: 8:55am
Innovations seem to start in the commons, like Kahle's Internet Archive. We know about the advertising business model for the Web, but does the library business model bring a broader range of information to people? Are we investing in the right thing?

High Order Bit: What Can We Learn from the Adult Industry?
Andrew Conru, CEO, Friend Finder
Time: 9:05am
What the Adult Industry Can Teach Us

So, Is This a Bubble Yet?
John Battelle, Program Chair, Web 2.0 Summit; Chairman & Publisher, Federated Media Publishing
Lanny Baker, Managing Director of Equity Research, Smith Barney
William H. Janeway, Vice Chairman, Warburg Pincus
Safa Rashtchy
Danny Rimer, Partner, Index Ventures
Time: 9:15am
No greater shroud hangs over Web 2.0 then the fear that we’ll repeat the financial mistakes of the past. With dozens of tech IPOs either recently completed or in the works, how are we doing? Leading analysts Lanny Baker and Safa Rashtchy join top financier Bill Janeway and London-based Danny Rimer to address the state of the internet’s finances.

And Now, A Word From Your..... An Overview of Each Sponsor
John Battelle, Program Chair, Web 2.0 Summit; Chairman & Publisher, Federated Media Publishing
Time: 10:00am
A Summary of Each Sponsor's Wares

The Mobile Platform: The Future of Mobile
Rael Dornfest, Founder and CEO, Values of n, Inc.
Russell Beattie, Yahoo! Mobile
Jory Bell, CEO, OQO
Juha Christensen, President, Mobile and Devices, Macromedia, Inc.
Trip Hawkins, Founder & CEO, Digital Chocolate
Time: 11:00am

Moderated by Rael Dornfest, CTO, O'Reilly Media, Inc.

The Web started on the PC, but the mobile web is poised to eclipse the PC as the dominant driver of innovation in the Web 2.0 era. Mobile expert Rael Dornfest discusses the state of the mobile web with innovators from Apple, Digital Chocolate, and a guest to be named shortly.

High Order Bit: State of the Blogosphere
David L. Sifry, Founder and CEO, Technorati, Inc.
Time: 11:30am
Want to grok the blogosphere? Dave’s got the inside look at this explosive new medium.

High Order Bit
James Currier, CEO, Tickle, Inc.
Time: 11:45am
Every great consumer business is built around the psychology and emotions of the individual. Come take a deep dive into consumer psychology and it's implications for the future of online consumer services.

High Order Bit: The Internet in China
Mary Meeker, Managing Director, Morgan Stanley
Time: 12:00pm
China is undergoing a very Web 1.0 phase, but with Web 2.0 potential. Mary has the goods on who, what, where, when, and why.

Lessons Learned, Future Predicted
John Battelle, Program Chair, Web 2.0 Summit; Chairman & Publisher, Federated Media Publishing
Marc Andreessen, CTO, Ning
Dan Rosensweig, COO, Yahoo
Time: 1:45pm
We’ve corralled an all star lineup of Web 1.0 entrepreneurs who are at it again, this time in the web 2.0 environment. What did they learn the first time, and what’s different in a Web 2.0 world? Hear from Marc Andreessen (Netscape, Opsware), Kim Polese (Sun, Marimba), Dan Rosensweig (Cnet, Yahoo), and Jake Winebaum (eCompanies, Business.com).

Music is a Platform
Hank Barry, Partner, Hummer Winblad
Mike Caren, Senior Vice President of A&R, Atlantic Records
Eddy Cue, Vice President, Applications and Internet Services, Apple
Danger Mouse
Michael Weiss, CEO, Streamcast
Time: 2:30pm
In this session we'll look at how the platform web is effecting the music business, and how music as a killer application for the web and beyond - phone, PDA, player - drives tech adoption. We'll also look at the issues surrounding copyright and sharing, and how music as a cultural icon is changing - how consumers are taking things into their own hands and new stars like Danger Mouse arise from the ability to mash up music and make it their own.

Geolocation: The Killer Map
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
John Betz, Director or Planning & Business Development, Microsoft MapPoint
Perry Evans, CEO, Local Matters, Inc.
Kim Fennell, President and CEO, deCarta
John Hanke, Director, Google Earth & Google Maps, Google, Inc.
Time: 3:15pm
What’s the killer app of the web? It might just be geolocation, a service that opens up tons of new business and service opportunities. Plus, the visual rock. See the cutting edge in mapping from the entrepreneurs leading the way.

Search is a Platform. Where is it Going?
Steve Berkowitz, Senior Vice President, MSN
Udi Manber, CEO, A9
Louis Monier, Director, Advanced Technology Group, eBay
Christopher Payne, Corporate Vice President, MSN Search, Microsoft, Inc.
Jeff Weiner, Executive Vice President, Network Division, Yahoo! Inc.
Time: 4:30pm

Moderated by John Battelle, Program Chair

Search is an application that binds the web’s economic, interface, and partnership landscape. Through search, companies like Google and Yahoo have built extraordinarily scaled platforms that have evolved into next generation web-based applications like mail, hosting, and, some claim, an entire OS. Pioneers and leaders in the search business reflect on the present and future of the search platform.

A Conversation With Marc Benioff
Marc Benioff, Chairman & CEO, salesforce.com
Time: 5:30pm
In this session, we will try our best to keep Marc Benioff from getting into trouble, and most likely, we’ll fail. The bombastic and outspoken CEO of Salesforce is always entertaining and surprising (he’ll have an announcement to make on stage, in fact), and we’ll ask him how his company has become a force in the enterprise platform space.

Thursday, October 7

High Order Bit
Cory Doctorow, Canada-US Fulbright Chair, Annenberg Center on Public Diplomacy, University of Southern California
Time: 8:45am
Does Web2.0=AOL 1.0? How the sneaky forces of darkness are criminalizing the Web in smoke-filled rooms that you can't get into.

High Order Bit
Dale Dougherty, Editor & Publisher, Make, O'Reilly Media, Inc.
Time: 9:00am
What happens when books become online platforms for learning?

High Order Bits
Mitchell Kapor, Founder & Chair, Open Source Applications Foundation (OSAF)
Time: 9:15am

The Telephone is a Platform. Discuss
Om Malik, Founder and Executive Editor, GigaOM
Jeffrey A. Citron, Chairman & CEO, Vonage
Hossein Eslambolchi, President of AT&T's Global Networking Technology Services, AT&T's CTO & CIO, AT&T
Charlie E. Hoffman, CEO, Covad
Mike McCue, President, CEO & Co-Founder, Tellme
Time: 9:30am

Moderated by Om Malik, Business 2.0

As anyone who has traveled outside the US will attest, what used to be the telephone has become a primary data platform for much of the world. But that’s just the start of a new world order for our venerable communications device. Major players like Cisco and AT&T are pushing VOIP, as upstarts like Vonage declare open season on crumbling telephony models. Our panel of experts from across this landscape will make sense of the historic – and increasingly robust – telephony platform.

From the Labs
John Battelle, Program Chair, Web 2.0 Summit; Chairman & Publisher, Federated Media Publishing
Peter Norvig, Ph.D., Director of Search Quality, Google, Inc.
Richard F. Rashid, Ph.D., Senior Vice President, Research, Microsoft
Jim Spohrer, Director of Services Research, IBM Almaden Research Center
Time: 10:45am

Moderated by John Battelle, Program Chair

We’ve been talking to the folks at the major R&D labs lately, and some very cool sh*t is in the works. In this session, you’ll get to see some of the most intriguing new developments from three of the biggest R&D shops in the world: IBM, Google and Microsoft.

Media is a Platform. Discuss
John Battelle, Program Chair, Web 2.0 Summit; Chairman & Publisher, Federated Media Publishing
Shelby Bonnie, Chairman & CEO, CNET Networks
George Conrades, Chairman and CEO, Akamai Technologies, Inc.
Martin Nisenholtz, Senior Vice President, New York Times Digital
Mike Ramsay, CEO, Tivo
Time: 11:30am

Moderated by John Battelle, Program Chair

Under Web 1.0, eyeballs were king and old media was dead. But as the Web 2.0 era unfolds, we're learning that things are a bit more complicated, and media is evolving, slowly but surely, into new forms and formats. How can powerful brands like the New York Times thrive in an age where content is understood to be free? What happens when the web is capable of distributing massive video files effortlessly and without significant economic impact? What are the new publishing models emerging on the web, and how can media be used as a platform to leverage them?

High Order Bit: MMORPG
Bill Gurley, General Partner, Benchmark Capital
Time: 12:15pm
The Breakout Business of MMORPG

High Order Bit
Andrew Singer, CEO & CTO, Rapport Incorporated
Time: 1:45pm

The Architecture of Participation
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
Andrew Anker, Executive Vice President, Six Apart
Brian Behlendorf, Founder & CTO, CollabNet
Bob Morgan, Head of WW Business Development, Kodak Mobile Service
Allan Vermeulen, Chief Technology Officer & Vice President, Web Services Enginerring, Amazon
Time: 2:00pm

Moderated by Tim O'Reilly, O'Reilly Media, Inc.

So how do you take advantage of the new Web 2.0 landscape to build your business? How can you make your customers your evangelists - or better yet, how can you let your customers build your business altogether? What are the roles of new communication tools like blogs, RSS, and social networks? A panel of innovators in the blogging, photography, and retail businesses point the way.

The Platform Revolution
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
Adam Bosworth, Vice President of Engineering, Google, Inc.
Kevin Lynch, Senior Vice President and Chief Software Architect, Adobe
John McKinley, Chief Technology Officer & President, AOL Technologies
Halsey Minor, CEO, Chairman, & Founder, Grand Central Communications
Time: 2:45pm

Moderated by Tim O'Reilly, O'Reilly Media, Inc.

The role of “developer” is shifting in today’s web-based business climate. A developer is no longer a code shop building niche applications on top of an OS platform, but an entrepreneur building a business on top of web APIs. The leading developer and business evangelists discuss and debate the very definition of the words "platform" and “developer” in a Web 2.0 world.

High Order Bit: craigslist
Jim Buckmaster, President, CEO, and Programmer, craigslist
Craig Newmark, Founder, Chairman, and Customer Service Representative, craigslist
Time: 4:00pm
Nerd Values - doing well by doing good, or the benefits of sticking with Web 0.0 principles in a Web 2.0 world.

High Order Bit
Brendan Eich, Chief Architect of Mozilla, Mozilla Foundation
Time: 4:15pm
Why Longhorn is irrelevant in a web app world.

High Order Bit
Lawrence Lessig, Professor of Law, Stanford Law School
Time: 4:30pm
Topic to announced shortly

High Order Bit
Kim Polese, CEO, SpikeSource
Time: 4:45pm
in which Kim Polese introduces her new company.

Jerry Yang, 10 Years In
Jerry Yang, Co-Founder, Chief Yahoo & Director, Yahoo!
Time: 5:00pm - 6:00pm
Yahoo celebrates its ten-year anniversary this year, and Jerry Yang has seen it all. Hear from the founder on how he sees the next 10 years unfolding.

Please Note: Program content subject to change.

Laszlo Systems
Rojo Networks Inc.
Sxip Networks
eBay Developers Program
AT&T - The world's networking  company
Overture Services, Inc.
StreamCast Networks™
PayPal Developer Network
Quova, Inc.

Media Sponsors.
Open Source Technology Group (OSTG)
Open Source Technology Group (OSTG)
Safari Books Online
TechWeekEurope UK
Wired for Web 2.0
CNET - Web 2.0
I Want Media
Six Revisions
Business 2.0
O'Reilly Network


Web 2.0 Sponsor Opportunities--Reach business leaders and technology influencers at the Web 2.0 conference. Call Amber Rattu at 415-905-2647 or email at
Download the Web 2.0 Sponsor Prospectus.

Press and Media

For media-related inquiries, contact Ben Stricker: or Suzanne Axtell:


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