Web 2.0 Conference

Octover 5-7, 2004, Hotel Nikko, San Francisco, CA.

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NEW COMPANIES, PRODUCTS TO BE UNVEILED AT WEB 2.0 CONFERENCE

Additional Events and Announcements Recently Added to Conference Program Lineup

San Francisco – September 21, 2004 – MediaLive International, Inc. and O’Reilly Media, Inc.’s joint production of the Web 2.0 Conference has been chosen by several leading companies and entrepreneurs to debut their businesses and new products. Special announcements will be made by Web 2.0 Conference founding sponsors eBay, Morpheus, NetSuite, PayPal and Sxip, along with the introduction of new companies by industry leaders such as Marimba Founder Kim Polese, Internet entrepreneur and Excite founder Joe Kraus, IdeaLab CEO and Overture founder Bill Gross, StreamCast founder Michael Weiss and Red Herring co-founder Christopher Alden with Kevin Burton, creator of the NewsMonster aggregator. The Web 2.0 Conference is the first-ever second generation Internet business conference that brings together the leading Internet industry figures and companies to discuss and debate the most important issues and strategies driving the Internet economy and will take place October 5-7, 2004 at the Hotel Nikko in San Francisco.

During Web 2.0 Conference sessions and workshops, additional announcements will be made by presenters such as Salesforce.com CEO Marc Benioff, with several other speakers introducing their companies on stage during their presentations. Each full day of networking, discussion and debate will be followed by entertaining evening programs, highlighted by a dinner conversation with Mark Cuban on Tuesday, October 5. Other events that evening include a cocktail party sponsored by SparkPR and the “Google After Hours Salon” reception on the 25th floor of the Hotel Nikko. Wednesday and Thursday evenings will provide even more opportunities for networking with a lively program of sponsored late night events, including a reception sponsored by Morpheus. On Thursday, October 7, Yahoo! will sponsor a special closing event immediately after the final Web 2.0 Conference session featuring Yahoo! co-founder Jerry Yang.

“We’re honored that such a large group of industry innovators and leading companies have chosen to grow their businesses at the Web 2.0 Conference,” said John Battelle, Web 2.0 Conference Program Chair. “The combination of new company launches and new product announcements by established businesses and entrepreneurs makes Web 2.0 a perfect place to view the second generation era of the Web.”

Additional announcements by Web 2.0 Conference founding sponsors include:

eBay and PayPal are spotlighting “Cool Solutions,” some of the most innovative software applications created by third-party members of the eBay Developers Program and the PayPal Developer Network. These applications facilitate buying and selling on the World’s Online Marketplace and enabling merchants and developers to quickly and easily add eCommerce capabilities to their Web sites and applications. eBay is also announcing the first members of its new Certified Provider Program. The eBay Certified Provider Program supports companies that provide services such as auction strategy, template design, API integration and custom software development. eBay and PayPal will also present the eBay/PayPal Workshop on Tuesday, October 5.

The Sxip Network will launch at the Web 2.0 Conference. The Sxip Network gives individuals the ability to create and manage their online personas, facilitating single sign-on and informed attribute exchange. The Network enables websites and portals to establish deeper relationships with their users while complying with privacy legislation.

Akamai and TiVo will be holding a daily raffle for three 140-hour TiVo DVRs and a lifetime subscription to TiVo services.

NetSuite will be announcing a partnership with MediaLive International.

Other founding sponsors such as AT&T, Business.com, Fenwick & West LLP, Google, Overture Services, Inc., Sparkpr and Yahoo! will be represented in the Web 2.0 Sponsor Gallery throughout the conference.

Web 2.0 Conference program segments will include keynote-level talks and relaxed dinner conversations with industry luminaries such as Marc Benioff, CEO, Salesforce.com; Jeff Bezos, CEO, Amazon; Mark Cuban, CEO, HDNet and owner, Dallas Mavericks; John Doerr, Kleiner Perkins Caulfield & Byers; and Jerry Yang, Yahoo! Co-founder. Web 2.0 sessions and workshops will feature special seminars moderated by experts who will demonstrate how the Web’s leading businesses such as Amazon, eBay and Google have gained extraordinary success by leveraging Web development in their own business practices. Web 2.0 will also include participation from industry figures such as Marc Andreessen, Chairman and Co-founder, Opsware; Mary Meeker, Morgan Stanley; Mitch Kapor, Founder, OSAF; and Lisa Gansky, President, Co-founder and Chairman, Ofoto.

The theme for the 2004 Web 2.0 Conference is “The Web as Platform,” reflecting the emergence of the Internet as a platform by extending applications across the Web, enabling a new generation of services and business opportunities. This represents the first in a series of events that will focus on next-generation Internet applications and how the Web’s leading businesses have gained extraordinary success by leveraging Web development in their own business practices.

MediaLive International and O’Reilly Media will be partnering to produce this event. O’Reilly Media is the premier information source for leading-edge computer technologies. MediaLive International, Inc. produces the world’s top technology events, including COMDEX®, NetWorldSM+Interop®, Seybold Seminars and many other major expositions, conferences, and custom events.

More information on these companies and products will be available onsite at the Web 2.0 Conference.

For more information, visit Web 2.0 Conference .

About Web 2.0 Conference
Web 2.0 Conference is an exclusive thought-leader gathering focusing on emerging technologies and innovation on the Web. This conference brings together the brightest minds and broadest thinkers in the space, each of which shares the belief that the Web has emerged as a solid business platform. The event explains what the current landscape looks like, what is on the horizon and why this information matters to the “business geek.” It crosses a variety of industries and will be a meeting ground for the influencers that share the common outlook that the Internet offers extraordinary opportunities for innovation in products, services and business models. Web 2.0 Conference will take place October 5-7, 2004 at Hotel Nikko in San Francisco, and will be produced by MediaLive International, Inc. and O’Reilly Media, Inc.

About MediaLive International, Inc.
MediaLive International is a media and marketing company that drives the advancement of technology in business. MediaLive International’s products and services encompass the IT industry’s largest exhibitions, including COMDEX® and NetWorldSM+Interop®, such highly focused educational programs as Next Generation Networks®, custom seminars and proprietary events managed by our Studios division, respected publications including Business Communications Review, and specialized vendor marketing programs. MediaLive International is a privately held company headquartered in San Francisco, with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com.

About O’Reilly Media, Inc.
O’Reilly Media, Inc. is the premier information source for leading-edge computer technologies. The company's books, conferences, and web sites bring to light the knowledge of technology innovators. O'Reilly books, known for the animals on their covers, occupy a treasured place on the shelves of the developers building the next generation of software. O'Reilly conferences and summits bring alpha geeks and forward-thinking business leaders together to shape the revolutionary ideas that spark new industries. From the Internet to XML, open source, .NET, Java technology, and web services, O’Reilly puts technologies on the map. For more information about O’Reilly Media, Inc. visit www.oreilly.com.

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